START WITH STRONG FEET

YOUR FAVES ARE PROBLEMATIC

We hate to break it to you, but your sneakers have a dirty secret.

Feet are our foundation. Healthy feet promote better posture, coordination and strength throughout our kinetic chain. Yet narrow, rigid, cushioned shoes can restrict our natural potential.

Illustration of foot movement in a conventional shoe
CONVENTIONAL FOOTWEAR
Illustration of natural foot movement in Vivobarefoot
FOOT-SHAPED FREEDOM

NORMAL SHOES HAVE CHANGED US —
AND NOT FOR THE BETTER.

95%of babies are born with healthy feet.*

77%of people go on to have foot problems.*

NORMAL SHOES HAVE CHANGED US — AND NOT FOR THE BETTER.

Barefoot movement and foot-shaped footwear

NARROW

NOT NATURAL

Narrow toe boxes squeeze your toes together and force your feet into unnatural positions. This reduces balance and stability and increases the risk of foot problems.

Flexible barefoot footwear in motion

STIFF

NOT STRONG

Stiff soles and arch support may seem protective, but they restrict natural movement. This inhibits mobility, weakens your feet, and makes knee, hip, and back pain more likely.

Ground feel and natural movement

CUSHIONED

NOT CONNECTED

Padded soles may feel soft, but they dull sensory feedback from the 200,000+ nerve endings in each sole. This inhibits skilful, efficient, connected movement and increases the risk of injury.

FIT · FEEL · FLEX

WHY BAREFOOT IS BETTER

Vivos free your feet to move like feet. Our Fit, Feel, Flex system helps build stable, sensory, strong foundations — supporting natural movement, balance, posture, coordination, and strength.

READ THE RESEARCH
Natural fit and room for toes

NATURAL FIT SUPPORTS

BALANCE AND POSTURE

A wide, foot-shaped toe box lets your toes splay and play, supporting a stable foundation. This encourages proper posture and promotes better balance for every walk, hike, run, and workout.

Natural sensory feedback through the feet

NATURAL FEEL ENABLES

COORDINATION AND AGILITY

Your feet are central to your proprioceptive system, which provides 70% of your brain’s movement information. Thin soles transmit more sensory feedback, helping improve movement skill and avoid trips and slips.

Flexible barefoot footwear for natural movement

NATURAL FLEX UNLOCKS

STRENGTH AND MOVEMENT

Flexible footwear lets your muscles and tendons load and recoil, promoting natural strength and mobility. Research shows wearing Vivos for six months increases foot strength by 57%.*

* Daily activity in minimalist footwear increases foot strength (Curtis, 2021).

FIND YOUR FIT

START EXPLORING

FACT VERSUS FICTION

BUSTING BAREFOOT MYTHS

Being barefoot changes how your body moves and feels. Transition slowly, listen to your body, and never push through pain. Some of the biggest barefoot concerns are misconceptions.

Natural foot arch and movement

MYTH #1

“FOOTWEAR NEEDS ARCH SUPPORT.”

Vivos let your feet move freely to build strong natural foot function, which can help strengthen weak arches and alleviate plantar fasciitis. Your arches have evolved to support you, so let them!

Barefoot footwear and natural movement

MYTH #2

“BAREFOOT IS BAD FOR FLAT FEET.”

You don’t need high arches to wear barefoot. Vivos let your arch and other foot muscles move and develop freely, unlocking strength and natural movement.

Barefoot shoes on natural ground

MYTH #3

“THIN SOLES WILL HURT MY FEET.”

Vivo soles are designed to let you feel the ground while protecting you from hard or sharp surfaces. A gradual transition should reawaken your feet without pain.

Athlete training in barefoot shoes

MYTH #4

“BAREFOOT LIMITS PERFORMANCE.”

Barefoot promotes natural balance, coordination, and strength. From surfing to weightlifting, elite athletes are increasingly living, training, and breaking records.

FOLLOW THE SCIENCE

WEARING VIVOS FOR 6 MONTHS INCREASES FOOT STRENGTH BY 57%**

Want to learn more? Keep scrolling. Already convinced? Start exploring.

Ready to try Vivobarefoot? Discover our 100-day trial ↗

REAL PEOPLE. NATURAL MOVEMENT.

TRUSTED BY ELITE FEET

Hear from elite athletes and health professionals who have chosen to transition from conventional footwear to Vivobarefoot.

John John Florence surfing

Triple world champion surfer

“Being barefoot is important because it’s where we start. When I wear Vivos I’m connected to the ground – it makes my body feel better, stronger and more flexible.”

JOHN JOHN FLORENCE

LIVE, TRAIN, EXPLORE

WHERE WILL FREEDOM LEAD?

Choosing barefoot means stepping into freedom and feeling. However you plan to explore your potential, we’re here to help you reconnect.

BLOGS, COURSES, GUIDES

RECLAIM YOUR NATURAL POTENTIAL

Learn more, take your first barefoot steps, and develop your natural movement.

* Daily activity in minimalist footwear increases foot strength (Curtis, 2021). ** American Podiatric Medical Association, 2014.